From Ho Chi Minh City to Launch: How JABLY Finalized Its MoMo Vietnam PoC

JABLY traveled to Ho Chi Minh City to validate its Study-in-Korea PoC directly with MoMo, universities, education partners, and local organizations. The field insights helped refine the target audience, student journey, and final program structure ahead of the August 31 launch.

How JABLY, MoMo and MSD Began Designing a Study-in-Korea Pathway for Vietnamese Students

Following its selection for the Shinhan Square Bridge 2026 Social Open Innovation Program, JABLY began refining its Vietnam PoC through an offline consultation with MSD United Way Vietnam and two mentoring sessions with MoMo Senior Vice President Nguyen Hoanh Tien.

JABLY Selected for Shinhan Square Bridge 2026 with MoMo Vietnam

JABLY was selected as one of 10 startups for the 2026 Shinhan Square Bridge Social Open Innovation Program and paired with MoMo in Vietnam to develop a new pathway supporting Vietnamese students preparing to study in Korea.